samuelbuilds

World Class Gym

An independent gym up against the chains, moved off a one-page funnel onto a site that sells the gym before anyone visits.

Enquiries in the first 2 months
30
Google mobile speed score
90+
World Class Gym: the old site
World Class Gym: the new site
BeforeAfter

The old Leadpages homepage. Its embedded video is shown as a plain dark panel. Scroll inside the window to see the whole page.

What changed.

  1. 01

    The gym sells itself up front

    8,000 sq ft, 130 machines, from £25 a month, open 7 days. The numbers people compare gyms on, in the first screen.

  2. 02

    Every price on one page

    Memberships and passes laid out plainly, so nobody has to ring to ask.

  3. 03

    Open now, at a glance

    Live opening status in the header, so late visitors know they can still come in.

  4. 04

    A form people actually use

    One short enquiry form, every enquiry saved. 30 came in over the first two months.

Visit worldclassgym.co.uk